Thursday, May 13th ~ 1:00-2:30pm EDT
Overview
All too often, service-learning programs are the best kept secret on campus. This webinar will help participants learn how to communicate consistently, effectively and to the right people. It will take attendees through the critical steps of establishing strategies for use on campus, with the media, and with other important groups; developing messages; defining audiences, setting objectives, preparing budgets, structuring assessments and creating timelines.
Objectives
Participants will be given a step-by-step method for effectively communicating in order to build support on campus, among faculty, administrators and students and off campus with the media, funders, government officials and community organizations. In these times of tight budgets, the session will focus on low- or no cost ways to tell your important service-learning story.
Who should attend?
Service-leaning staff
Faculty
Student Affairs personnel
Members of the University’s public relations staff will all benefit from this overview of targeted marketing and public relations.
Everyone involved in service-learning on campus can benefit from a session that helps people learn the strategies of effectively communicating with the audiences they need to win over if they want to succeed.
Who is the speaker?
Maureen Shubow Rubin was appointed Director of Undergraduate Studies at California State University, Northridge in 2006. Prior to this position, since 1998 she served as founding director of the Center for Community-Service Learning where she helped to develop and secure funding for over 300 new service-learning classes. She has written and implemented successful grant proposals to help students on her campus participate in projects centered on gang prevention, school readiness, computer literacy, self-help legal assistance, and bringing English and citizenship skills to immigrant elders, among others. An experienced faculty trainer and peer mentor, she has published widely about service-learning pedagogy, civic engagement, community collaboration and effective outreach. In 2001, she was awarded the Richard E. Cone Award from California Campus Compact for excellence and leadership in cultivating community partnerships in higher education. Rubin joined the University in 1984 as a professor of journalism where she specialized in teaching law, public relations and media ethics, all of which have been subjects of numerous articles she wrote for both scholarly journals and mainstream media. In 1993, she was voted Outstanding Journalism Educator in the State of California by the California Newspaper Publishers Association. Prior to joining the university, Rubin was Director of Public Information for President Carter’s Special Assistant for Consumer Affairs in the White House, and held similar positions for a U.S. Congresswoman and Consumer Federation of America. Rubin is a graduate of the Catholic University School of Law In Washington, D.C., holds a Master of Arts degree in Public Relations from University of Southern California and a Bachelor of Science degree in Journalism from Boston University.
Registration Information How do I register?
You can register online by adding this product to your shopping cart. If you have any questions, please call 303-775-6004 303-775-6004
When do I register? How much does it cost?
You can register at any time. The cost is $345, which includes access to the recording for one year.
Innovative Educators: How to Promote Your Service-Learning Programs to Key Audiences
