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Friday, September 3, 2010

Magna's Campus Legal Briefing: Legal Landmines for Distance Education Administrators

Phone: 800-433-0499 / 608-246-3590
Originally Broadcast: 7/27/10
Program Length: 75 minutes
CD Price: $249

Who should participate?

The session will benefit anyone responsible for online programs and campus liability issues, including:
• Presidents
• Campus legal affairs
• Academic affairs
• College deans
• Provosts
• Department chairs
• Online learning directors
• Anyone interested in avoiding expensive mistakes in online learning!


Your presenters
Debi Moon, J.D. has served as the Assistant Vice President of Educational Affairs at Georgia Perimeter College, a large, multi-campus, urban/suburban community college in Atlanta. A graduate of the University of Tennessee and UT Law School, she was awarded the national Wagner Award for Innovation for her work in faculty development in distance learning. Rob Jenkins, M.A. is best known for his popular “Two-Year Track” columns in The Chronicle of Higher Education. He has served as a part-time faculty member, a full-time faculty member, a department chair, an academic dean, and a program director. He is currently Associate Professor of English and Director of The Writers Institute at Georgia Perimeter College.
Promo Code: MA0SS5

Featured Higher Education Presenters: Debi Moon, J.D. and Rob Jenkins, M.A.
Is your college at risk for encountering legal problems related to its distance education programs? Ask yourself these questions:

• Does my college have an up-to-date intellectual property policy?
• Do we have regular copyright training for all faculty, staff, and administrators?
• Do we use contracts in cases of work for hire?
• Does my college have an easy-to-use process so faculty may obtain permission for the use of copyrighted materials?
• Do we regularly update our computer use policies?


If you answered “yes” to any of these questions, you may be at risk for a lawsuit. According to Debi Moon, assistant vice president of Educational Affairs, and Rob Jenkins, associate professor of English, both at Georgia Perimeter College, these and other questions can help identify your risk as a distance education administrator for seeing your college sued over ownership issues, copyright issues, or harassment and defamation. And these problems arise more often than one thinks.


Consider the example of an online professor who has produced an award-winning course and now wants to sell her materials to a large publishing house; can she do so? It depends on whether your college has a policy spelling out intellectual property rights or if you use a contract for professors preparing online materials. If not, she probably owns all the rights to her materials; general lecture notes, books, courseware, and articles are not normally considered works made for hire unless a specific contract identifies them as such. On the other hand, works created as a requirement of employment, such as reports and brochures, are typically owned by the university. If no contract exists, even the web designer who created a university web site may own the page, granting the university only a license to use the work, not alter it.


Or, how about the case of a professor who has recorded a television program and wants to broadcast it over the college network to his class? There are several copyright provisions that address cases like this, including guidance stipulating a limited period of time during which a recording can be shown (within 10 school days) and the time by which it must be destroyed (45 calendar days). Internet, television, and video resources are covered by copyright laws just as are books, art, songs, photos, and computer software programs, among other resources a professor might wish to use. Understanding the ins and outs of copyright ownership, permission, public domain, and fair use are essential to using resources properly and legally.


Legal landmines don’t just arise from copyright and intellectual property issues. An up-to-date computer use policy helps protect against charges of harassment, defamation, and invasion of privacy. Even Facebook can have legal implications for universities that use it to make hiring decisions or for instructors choosing what to share on their personal pages. For distance education administrators, the old saying is true: ignorance of the law is no excuse.


In plain English (not legal-ese), this seminar covers:
• How to identify gaps in risk management strategies
• Why you must build legal “firewalls” into distance education
• Effective policies on intellectual property and computer usage
• Designing contracts to protect investment in faculty-developed materials
• Analyzing websites for potential copyright violations
• Strategies to avoid defamation or harassment issues online
• Managing disability issues related to online applications


Participants will also complete a risk analysis, review relevant case studies and receive a summary action plan for implementation at their institution.


Powerful legal protection for an affordable cost
It’s easy–and affordable–to protect your distance education program from legal challenges when you purchase this important seminar on CD. For just $249, an unlimited number of participants on your campus may watch this 75-minute audio seminar. Just project it in a large meeting room to include as many viewers as possible.


Protect your institution from costly and embarrassing legal disputes. Invest in this prevention-focused seminar today.
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