Technorati CEO Richard Jalichandra presented the annual State of The Blogosphere presentation at the ad:tech conference last week. The findings of the report are based on a survey of 7,200 bloggers.
Some key takeaways:
•Self-employed bloggers now account for 21% of those surveyed, compared to 9% last year.
•But only 11% say their primary income comes from blogging.
•Hobbyists still make up the bulk of bloggers at 65%, but that is down from 72% last year
•Corporate bloggers now make up 4% of the total, up from 1% last year.
•Two thirds are male
•They use many types of social media (LinkedIn, YouTube, Flickr, StumbleUpon, Digg), but when it comes to driving traffic back to their blogs only two social media services really count: Facebook and Twitter
•Tablets and smartphones are impacting impacting blogging styles for 39% of bloggers
•Of those, 70% are writing shorter posts, 50% are posting photos from their smartphones, and 15% are using less Flash
•When writing about brands or products, 71% will only write about brands they approve of.
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