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Tuesday, August 14, 2012

FREE Webinar: Back to School: Understanding the Mindset of Today’s Modern Student


  Understanding the Mindset of Today’s Modern Student
Register today for our free live webinar

Back to School: Understanding the Mindset of Today’s Modern Student
Tuesday, August 28, 2012
1:00 - 1:45 p.m. Central (convert to your time zone)

It happens every year. You face a lecture hall full of college freshmen and feel how cavernous the generation gap has become. To you Amazon is a river in South America; to them it’s an online shopping giant. You understand what ‘don’t touch that dial’ means; they’ve always had a remote control. You wanted to be like Mike; their NBA heroes are Kobe and LeBron.

Ever wish you could get inside their minds to really understand where they’re coming from? Here’s your chance. On Tuesday, August 28 at 1 p.m. Central, you’ll have a rare opportunity for live Q&A with the authors of the Beloit Mindset List.

Ron Nief and Tom McBride, the men who literally wrote the book on what generations of Americans think is normal, will present, “Back to School: Understanding the Mindset of Today’s Modern Student.” They’ll cover:
  • How technology has accelerated the widening of the generation gap
  • What they’ve learned over the 15 years they’ve been creating the mindset list
  • Their favorite “Mindset Moments” and how you can leverage them to keep relevant
Whether you’re in front of a classroom of college freshmen, or work behind the scenes on the facilities and technologies they’ll use on campus, we guarantee you’ll gain new insight of the next generation of students. And maybe even get a good chuckle in the process.

Presenters:
Ron Nief
Ron Nief, Beloit College’s former Public Affairs Director, and Tom McBride, Keefer Professor of the Humanities, are creators of the Mindset List, which provides a look at the cultural touchstones that shape the lives of students entering college. The list was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. They are co-authors of the book, The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (John Wiley & Sons.)
Tom McBride

Moderator:
Sean Brown, Vice President, Sonic Foundry. Sean's core focus is simplifying digital media to improve use and outcomes. Before coming to Sonic Foundry in 2002, Sean developed 17 years of product management and education business development experience at IBM, Apple and Oracle. He is a past president and board member of the Hopkins Foundation for Innovation in Education. Today, Sean also hosts Sonic Foundry's popular, monthly best practices webinar series for higher education.

©2012 Sonic Foundry, Inc. All rights reserved.

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Madison, WI 53703
608.443.1600

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