The Idea Logical Blog: Providing Strategic Thought Leadership to Book and Journal Publishers and their Trading Partners

http://www.idealog.com/

The Idea Logical Company provides strategic thought leadership to book and journal publishers and to their trading partners. As digital book publishing futurists, we have a special interest in the challenges and opportunities presented by digital change.



Some of Idea Logical’s recent projects include:
•Helping a major trade publisher measure the cost and impact of digital marketing
•Assessing the cost of galleys and ARCs for two major trade publishers
•Measuring the potential savings from better printing decisions for a major trade publisher
•Assessing the capabilities of eight Digital Asset Distributors in the US and Europe
•Co-organizing and speaking at DADs conferences in New York and London
•Helping strategize and execute the launch of a new platform for the industry to connect publishers and reviewers
•Designing and installing a new production scheduling system for an illustrated book publisher
•Defining use cases and calculating ROI impact for a publisher considering engaging a Digital Asset Distributor
•Delivering addresses to industry gatherings at BookExpo America, London Book Fair, Frankfurt Book Fair, and for publishers in Sydney, Australia
•Co-organizing and emceeing Google’s “Unbound” conference in New York City

The Idea Logical Blog: Providing Strategic Thought Leadership to Book and Journal Publishers and their Trading Partners