Thursday, August 26 & Thursday, September 23 / 3:00-4:30 EDT ~ (2-part workshop) - $345.00
This webinar will be presented live on the two dates listed above. If you prefer, log in on both dates at no extra charge!
Overview
Has your institution become an active participant in social media yet? Communicating with prospective students, current students, and alumni has become a full-time, multi-media job. Is your current web site one-dimensional or does it support these essential ongoing conversations? Facebook, Twitter, Flickr and YouTube are the places your audience goes to learn about everything, including you. During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
Part one is designed for higher education professionals that want to develop a strong social strategy. We will be discussing social statistics, engagement opportunities, and best practices. This is a beginning session for those that have touched social media, but are having trouble getting the media to work for their institution.
Part two is designed for people that will be implementing social strategies. We will be reviewing account setup and basic code implementations. This is a beginning-to-intermediate session for those that have touched social media, but are having trouble getting the media to work for their institution.
Objectives
Part One (August 26th)
We will cover the steps necessary to prepare for social media engagement. This session will cover four major areas: audience, staffing, content, analytics to determine if you are ready to join the social stream and how to take those first steps.
Part Two (September 23rd)
This session will list, in detail, the proper steps to build a presence in social media that will last. We will cover successful set ups and content in Facebook, Twitter, Flickr, and YouTube, as well as how to generate traffic from these sites to your site and vice versa.
Who Should Attend?
2 and 4 year institutions of higher education, public and private
marketing managers
web managers
content producers
Who is the speaker?
Eric Hodgson has helped higher education institutions optimize their web presence through content management and social media for the past decade. Eric is currently the web content manager at the University of Iowa Foundation and previously consulted on web direction and social engagement for Stamats, Estrada CMS, and independently. He holds a BA in Marketing from the University of Northern Iowa and has spoken for several organizations, including Innovative Educators, eduWeb, and CASE.
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