Leyl Master Black at Mashable provides a quick tutorial for How To: Create a Facebook Engagement Policy. How do you want your online community manager to engage your organization’s fans? “These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues.” Here are a few of the recommendations:
• Categorize Posts
• Establish Acceptable Response Times
• Develop Guidelines for Resolving Issues
• Create a Process for Handling Inquiries
• Set Clear Ground Rules For Fan Posts
• Set the Appropriate Tone
No comments:
Post a Comment