Going digital with your publications
Tuesday, October 4, 2011 at 2pm, ET
Colleges and universities are increasingly moving to digital publications to save money, reach wider audiences, and breathe new life and interactivity into their brochures, viewbooks, catalogs, and magazines. Digital publications open doors between the intended audience and the school through multimedia, surveys and links to social media. This web seminar will offer a micro and macro view of publishing materials digitally for the education field, from a case study on Messiah College's alumni magazine and an industry perspective by a well-traveled editor.
Speakers will address the following topics:
• How digital publications can save money and increase circulation.
• How adding interactive features and relevant multimedia affects your publications.
• What the process is for moving to a digital publication.
• What to expect in feedback from readers.
Who will benefit:
Presidents, publication directors, advancement and alumni relations officers, admissions directors. Anyone may attend.
Speakers:
Anna Seip - Editor, The Bridge Alumni Magazine, Messiah College.
Sherri Miles - Senior Editor, education industry.
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