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Tuesday, July 10, 2012

UB Web Seminar Series: Freed from the Digital Divide


University Business Web Seminars










Freed from the Digital Divide
Tuesday, July 26, 2012 at 2pm, ET
Higher education is firmly wedged between two worlds: the theories and foundations behind the teaching and education business is the same, but the methods of delivery and relevance continue to change. Whether your goal is to inspire students to choose your school, or build clout by publishing your university's research, or invoke a response from alumni donors, how you reach and inspire your audience is shifting to the digital realm. Among some it is causing a severe digital divide between the education industry and its audience. However, universities and colleges can keep up with the trend while also keeping an eye on tightening budgets with strategic digital publishing.
In this web seminar, we will explore methods of engaging new audiences and achieving goals for growth. We will seek to answer questions such as:
  • How does the design of a digital magazine compare to the design of your typical website?
  • How does a digital brochure or magazine fit in with your overall online presence?
  • Does a digital version promote growth?
Who will benefit:
Presidents, publication directors, advancement and alumni relations officers, admissions directors. Anyone may attend.
Continuing Education Certification:
All attendees of this live web seminar will receive confirmation of their participation, which may be used for purposes of CEU certification where applicable.
Sponsored by Nxtbook Media

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University Business
produces web seminars on topics of special interest to higher education leaders. Moderated by UB's Web Seminar Editor, JD Solomon, each web seminar features presentations by higher education leaders and industry experts. These online events are underwritten by our sponsors so that you may view them for free.
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Speaker:

Rachel Coker - Director of Research Advancement, SUNY-Binghamton.




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