Eye on
FDO: New Blog Post
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Posted: 11 Sep 2012 11:43 AM PDT
We recently concluded our 2012
annual user survey of Foundation
Directory Online users. We wanted to know a little more about
you, what you like about FDO, and what areas of improvement you've
identified. We got a much higher response rate than we have in past years, so
this was a particularly valuable survey for us. I want to summarize a few
interesting findings here, then in future posts dig more deeply into a few of
the questions.
What we learned:
95% of you would recommend FDO to a friend/colleague. That's
great news, except in past years it's been over 99%, so we're focused on
listening to your suggestions for making FDO even better.
30% of you use other fee-based funding search products. Most of
these are tools for finding individual donors, such as Wealth Engine.
Users are most satisfied with the
breadth of data and the overall value of FDO. But many of you indicate that
you'd like to see the data be even more up to date, so we're working hard on
collecting, indexing, and publishing accurate data as quickly as we
can.
Your top three preferred
enhancements:
§ More grants from small
foundations (70%)
§ “Predictive analysis,”
i.e., good-match rankings (61%)
§ Suggested search terms
based on your keywords to make better use of the indexed search terms (53%)
64% of you are nonprofit grantseekers; 16% are
independent consultants working with one or more nonprofit clients; 9% are nonprofit
execs. Others include academics, librarians, and grantmakers.
You have a very wide range of
budgets from very small organizations all the way up to large universities,
hospitals, and national organizations.
Personally, I found this last data
point most interesting: A large plurality of you (45%) first heard of
FDO from a friend or colleague. This far outstripped other options: 17% from our print
brochures and catalogues and 5%
from email marketing. This tells me that, as indicated by the 95% stat above,
you are eager to tell others about Foundation
Directory Online. This is really gratifying. So thank you all for
spreading the word about FDO, and thanks again for sharing your thoughts with
us!
In the coming days I'll dive
deeper into some other findings, including suggested enhancements and other
feedback on how you'd like to see FDO improve.
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