WIA Report: Weekly Newsletter August 23, 2011
Tuesday, August 23, 2011
Epicenter: 5 Reasons Why E-Books Aren’t There Yet
By John C Abell June 3, 2011
2:00 pm
Categories: Books, Internet Culture & Etiquette, Media
The LMS and the adolescence of web learning
Lisa’s (Online) Teaching Blog: a weblog experiment by Lisa M. Lane, dedicated to the principle of Pedagogy First!
Educause: 7 Things You Should Know About LMS Evaluation
At many institutions, the current LMS is five or more years old. In that time, the teaching and learning context might have changed considerably, and other products, including open-source options, have emerged, raising the question of whether an institution should conduct a complete evaluation of its LMS strategy. The LMS serves as the linchpin of an institution’s teaching and learning enterprise, and as such it should provide maximum value and flexibility for the faculty. The examination of the LMS forces an institution to take a hard look at its teaching practices, to educate the faculty that the LMS can be more than a “course website,” and to invite them to use the full spectrum of teaching tools it provides. If a decision is made to replace the LMS, such an undertaking can bring with it a steep learning curve. As changes in education delivery and redefinition of student needs continue to reshape the modern campus, colleges and universities might find themselves adapting to pedagogical changes more frequently than in the past.
The "7 Things You Should Know About..." series from the EDUCAUSE Learning Initiative (ELI) provides concise information on emerging learning technologies. Each brief focuses on a single technology and describes what it is, where it is going, and why it matters to teaching and learning. Use these briefs for a no-jargon, quick overview of a topic and share them with time-pressed colleagues.
In addition to the "7 Things You Should Know About…" briefs, you may find other ELI resources useful in addressing teaching, learning, and technology issues at your institution. To learn more, please visit the ELI Resources page.
The Ultimate Guide to Twitter Marketing
Gabrielle Conde at Copyblogger has put together The Ultimate Guide to Twitter Marketing. This mega-guide to using the popular microblogging tool for promotion and marketing contains 100 resources which are organized into the following sections:
• What is Twitter?
• Setting up your Twitter account
• New twitter users start here
• What’s up with the whole #hashtag thing?
• Twitter vocabulary
• Why you need to be on Twitter
• Big companies are doing it …
• The government is doing it too …
• What you need to know
• What the heck is a retweet and how do I do it?
• The Twitter mindset
• How to get Twitter followers
• Brand management on Twitter
• Lean, mean Twitter marketing strategies
• Prospecting on Twitter
• Craft eye-catching Twitter headlines
• Managing Twitter
• Twitter security
• Twitter social proof
• Avoid being an annoying twit
• Don’t stop there
4 Tips to Maximize Your Twitter Marketing
Charlene Kingston at the Social Media Examiner suggests 4 Tips to Maximize Your Twitter Marketing. If you’re looking for ways to leverage the power of Twitter for marketing and promotional purposes you’ll want to check out this quick post.
• #1: Define your business goals and objectives
• #2: Create your conversation strategy
• #3: Organize your community with Twitter Lists
• #4: Keep expanding your Twitter community
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