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Wednesday, July 20, 2011

Lincoln University News (PA): Lincoln University Spreads Its Mission of Training Media Professionals to Louisiana

July 11, 2011

New and used light fixtures, microphones, and mixers are some of the items that were donated to Tara High School in Baton Rouge, LA to help establish the first media center in a public school in the area.

Tara High School, for years, has envisioned a space where its students can have a creative outlet and develop a specific craft in the multimedia industry.

In 2010, Lincoln University opened its state-of-the-art Media Center, a training facility for the Mass Communications Center of Excellence and students interested in multimedia. The Center is comprised of two high-definition television studios (LU-TV), two digitally automated radio studios (WWLU) and Avid and Final Cut Pro editing stations.

The digital upgrade left the University with a surplus of operational equipment from its previous, analog radio and television studios.

“Lincoln University is totally dedicated to equipping students with skills to navigate through the evolving multimedia industry,” said President Ivory Nelson. “Our Media Center provides students with a unique and unmatched learning experience in the digital era of multimedia. We are fortunate to have the opportunity to assist other learning environments in accomplishing the same mission.”

Lincoln University became partners with Tara High School when the University’s Media Manager Ashley Sims learned of the school’s vision from Joseph Redmond, and realized that the University had the equipment to make it possible.

“Joseph told me of his desire to provide the Tara High School students with a media facility for their professional and personal development,” said Sims. “He and I both believe that every young person needs to be exposed to the power of the media and the value of being a media producer. Through this donation the Tara students will be able to voice their unique experiences to their community. We’re just glad that Lincoln could help them in reaching this goal.”

In the 1970s through the early 1980s, Tara High School was home to a thriving radio station. Federal cuts to the arts in education spelled the end of the station in 1982. Upon its return, the station’s mission statement will be to educate, entertain and preserve Louisiana’s unique musical heritage. In addition, the planners intend to use Tara students as the primary source of broadcast talent. Putting the radio station back on the air is just the first step in the process. When it is all said and done, Tara Student Media intends to operate a student-run TV, video and news photography operation in addition to a computer platform that mimics the functions of Newsy.com.

The East Baton Rouge Parish School System (EBRPSS) is one of the largest school districts in the state of Louisiana and home to nine U.S. Blue Ribbon Schools, a nationally renowned Magnet Program, the student winner of the 2011 national Raytheon MATHCOUNTS competition, three Gates Millennium Scholars and the state High School Student of the Year. The urban school district is located about an hour outside New Orleans in the state's capital, Baton Rouge, and has an enrollment of about 43,000 students in grades Pre-K through 12. The total enrollment includes a diverse population of students in regular, Gifted, Talented Arts, English as a Second Language, Magnet and Vocational Education programs. In addition, there are Exceptional Student classes for challenged students through the age of 21. EBRPSS also serves about 4,000 Adult Education students annually.

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Lincoln University - founded in 1854 as the nation’s first Historically Black University – combines the best elements of a liberal arts and sciences-based undergraduate core curriculum and selected graduate programs to meet the needs of those living in a highly technological and global society. The University enrolls approximately 2,500 undergraduate and graduate students.

Internationally recognized for preparing learners and producing world-class leaders in their fields, Lincoln has created five academic Centers of Excellence-programs of distinctions. They are: Lincoln-Barnes Visual Arts, Grand Research Educational Awareness and Training (GREAT) for Minority Health, Mass Communications, Teacher Education and Urban Pedagogy and Business and Information Technology.
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