Writer and educator Jonathan Kranz has published a free eBook about how to write an eBook. The eBook ebook: How to turn your expertise into magnetic marketing material offers some excellent tips on the ins and outs of publishing an electronic book on behalf of your organization such as:
• Establish buy-in on the ebook concept.
• Get approval on the outline before writing the first draft.
• Bring your PR team onboard from the start.
• Break your brand standards.
• Invite guest contributors.
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