Registration includes institutional access to the live webinar and the recording for 1 year!
Effectively Recruiting & Retaining Adult Students
Recruiting 38 Million Adult Students: Converting Credits To Degrees
Serving the Adult Degree Completion Market: Strategies That Work
Overview of Webinar Series
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The market of adults with some college and no degree is large and still growing. Join us for a powerful webinar series focused on strategies that will help you reach the adult degree completion market and the programs and services insitutions should offer to help them succeed. Our expert presenters will share ideas and tips on how to develop smart marketing campaigns with limited resources. Participants will also learn which services they should be offering that will ensure the success of this growing student population.
Webinar 1
Recruiting 38 Million Adult Students: Converting Credits To Degrees
There are 38 million working age Americans (22 percent) who have some college credits but no degree, currently placing the U.S. in 10th ranking in the numbers of its citizens earning two- and four-year degrees. At the same time, 60 percent of jobs in the U.S. will require a college degree by 2025. The pipeline of young college graduates will not meet workforce skills demands. The goal of this webinar is to present data and information on who these adults are, what the prospects are for attracting them back to college to finish what they began, and what steps colleges and universities must take to shape their marketing, programs, and services to do so. In this webinar, Carol Aslanian will present the findings and implications from several regional studies focusing on understanding the demands and preferences of adult students with some college credit but no degree. Participants will be able to apply the demographic profile and preference data to their marketing and outreach efforts to this market pool and advocate for adjustments to programs and services to better meet adult student demand.
Presenter: Carol Aslanian
Webinar 2
Serving the Adult Degree Completion Market: Strategies That Work
The adult degree completion market has become a competitive one and strategies for effectively serving these students are emerging. What are these strategies, which institutions have effectively deployed them and what should an institution targeting returning adults do? These questions and others will be addressed during this 90-minute interactive seminar that will include steps in undertaking or expanding institutional efforts, strategies that institutions need to implementation and how to effectively serve returning adults.
Presenter: Dr. Bruce Chaloux
Webinar 3
Reaching Adult Learners: Marketing Strategies That Work
The market of adults with some college and no degree is large and still growing. Getting your programmatic house in order is a key step in serving adults. How do you reach them and get them to return to complete degrees? How well do you know this market? Are you "adult friendly"? Are you ready to compete? What strategies and techniques have worked? How do you do this on a limited budget and compete against institutions with multi-million dollar campaigns? Join us to learn the answers to these questions and more. Participants will take away strategies they can begin implementing immediately, tips on how to assess readiness and ideas for how to develop smart campaigns with limited resources.
Presenter: Dr. Bruce Chaloux
Who Are the Speakers?
Carol Aslanian's is known nationally as an authority on adult higher education. She has created market studies and institutional audits for colleges, and has developed partnerships between them and employers.
Carol served as director of the Office of Adult Learning Services at the College Board for more than 20 years, and also helped the Board enhance its services to community colleges. As principal of the Aslanian Group, founded in 2000, she worked with learners, corporate partners, and institutions to identify new educational options. Her market research studies have helped hundreds of colleges and educational consortia expand their programs to meet the educational needs of working adults.
The author of a number of landmark reports and professional papers on adult learning, Carol has received several national awards for her contributions to the fields of community service and continuing education. She has served on the boards or committees of such groups as the American Marketing Association, the Nontraditional Students Report Board of Advisors, and Elderhostel.
Carol Aslanian holds degrees from Cornell University and Harvard University.
Dr. Bruce Chaloux is Director of Student Access Programs and Services at the Southern Regional Education Board (SREB) in Atlanta, Georgia. In this role, he oversees a number of programs designed to help students start or continue their education, from the Academic Common Market and Regional Contract Program for Health Professions to Adult Learning and degree-completion programs. He founded and continues to direct SREB's 16-state Electronic Campus (electroniccampus.org) initiative. The Electronic Campus, the South's "electronic marketplace" for distance learning courses, programs and services, has grown to include more than 30,000 credit courses and 1,000 degree programs from 300 colleges and universities in the region. He led SREB's efforts to establish an integrated regional learning portal incorporating the Electronic Campus, launched in early 2004 and later the first "vertical" in the regional portal, TheTeacherCenter.org. He also directs SREB's Distance Learning Policy Laboratory, which addresses policy "barriers" in distance learning. He has worked closely with several SREB states to develop programs and services designed to reach adults. His latest project, also supported by a Lumina grant, will create a regional, and then national, Adult Degree Completion portal (TheAdultLearner.org)
He has published numerous articles and chapters in professional journals and books and has contributed to numerous reports on technology, quality assurance and distance learning. He has made over 750 presentations on these and related topics both in the U.S. and abroad. He has served as a consultant to some 20 states, to numerous colleges and universities, and has worked internationally with agencies or institutions in Canada, Hong Kong and the United Arab Emirates.
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